2021 - Predicate supplier to the Alfa brewery has been extended

On Friday, 4 June 2021, Mayor Eric Geurts, on behalf of His Majesty the King, presented the Alfa Brewery with the designation ‘Supplier to the Royal Household’. This gives the family business the right to bear the royal coat of arms and the title ‘Supplier to the Royal Household by Royal Decree’ for a further twenty-five years. As a result of the coronation regulations in force, the presentation took place in a closed circle. Harry Meens accepted the predicate together with Michelle and Martijn Meens, who recently became the fifth generation to take the helm’.