BREWERY TOUR IN ENGLISH

100% Pure natural mineral water

The Netherlands only has a few official natural springs. Alfa is the only brewery in the Netherlands that has 100% pure, natural spring water from a spring that is officially approved by the ministry. That means that the water meets the strictest requirements set by the Directive on Natural Mineral Waters and Spring Water. The approval is preceded by extensive physical and geological research. The water must meet a set of strict criteria. These criteria include for example a healthy composition, origin from an underground water source and natural purity. Certified spring water is what gives our Alfa Beers their sparkling, fresh quality. This water, which is over 6,000 years old, is filtered through layers of chalk and marl and is so pure that it goes straight from the spring into the brewinghouse. It’s all natural – which you can taste! We only get a limited amount of this spring water per year, which is why each bottle has its own unique number and why we have a limited brewing capacity.

Joseph Meens:
Welcome, honoured guest, to the Alfa Brewery. My name is Joseph Meens, and I’m from the first generation of brewers in Alfa Bier’s history. Along with the 3 other generations here with me: my son Henri, his son Leo and his son Harry, I’d like to take you on a journey through Alfa Bier’s history.

Henri Meens:
Our family has traditionally brewed our beers here since the late 1800s. During the first and second generation, we were still called Meens Bier. 

Leo Meens:
And during the third generation, in my time, we became Alfa Bier. And each generation has its own unique characteristics.

Harry Meens:
Until today. Now, Alfa Bier has grown to become a very special beer, anchored in Dutch history.

Joseph Meens:
The story of Alfa is a unique tale, that started with me in 1870. Originally, our brewery as a gentleman’s farm with a natural spring.

Henri Meens:
And remember: our cows were the reason we found out about that!

Joseph Meens:
That’s right. Our cows would always drink from one specific area, which is how we found out there was a natural spring. And because we wanted to offer our farmhands work year-round, we decided to start a brewery.

Harry Meens:
And looking back after all these years, that turned out to be a pretty good decision…

Leo Meens:
Let him speak Harry, you’ll get your chance later!

Joseph Meens:
I learned from a brewer in Cologne and started experimenting with different brews, with my own home-grown barley malt and water from our spring. Not long after that, we had brewed our first beer!

Leo Meens:
And it was delicious! And even better: it was sustainable – right Joseph? In my time during the third generation, we expanded on that.

Joseph Meens:
We sure did. We were way ahead of our time, using the raw materials from our brewing process as cattle feed and blocks of ice to chill the beer. Then, disaster hit between 1914 and 1918. Many of the 800 Dutch breweries had to close. Luckily, we did not. We survived the crisis. And got ready for a new generation of brewing.

Henri Meens:
Then came my time. And what a time it was. Around 1925, the mining industry in Limburg was a great source of welfare in our province.

Leo Meens:
Quite so, people did love a good beer! We always did a lot of good business back then!

Harry Meens:
And still do, because our Edel pilsener is still a big hit!

Henri Meens:
It definitely is. We did well back then, and there were many breweries too. But many breweries also means a lot of competition. Major brewers bribed people to badmouth Meens Bier. That way, they hoped to be able to buy up our brewery for a lower price.

Leo Meens:
They tried, but they weren’t prepared for our Henri!

Joseph Meens & Harry Meens:
They sure weren’t!

Henri Meens:
That’s right. I wasn’t easily manipulated and preferred to be a smaller boss than a larger servant, so our brewery stayed the way it was. And successfully at that. In my time, we also took further steps towards sustainability. We planted a large forest, so we could manufacture our beer kegs locally.

Harry Meens:
Sustainability has actually played a key role at Alfa since the beginning, though it wasn’t as popular back then as it is now.

Leo Meens:
That’s true. But not just sustainability: we also kept working on innovation. Especially when I started and had to work hard with Coen to make progress.

Joseph Meens:
And that was good for you and Coen. That glass of beer I started with had to get bigger at some point!

Henri Meens:
During my last years as a second-generation brewer, the brewery was rebuilt again in 1949. We built an ice cream factory and from there, we supplied surrounding cafés with ice cream as well as beer. Ice cream and beer. It proved to be a winning combination.

Joseph Meens & Harry Meens:
Exactly.

Leo Meens:
When Coen and I started in 1950, we had the latest technology and were able to double our production.

Harry Meens:
And in 1953, we went from being Meens Bier to Alfa Bier: it was a blast.

Leo Meens:
I’ll say. We celebrated for two weeks, with free beer for everyone! It was all over the Province of Limburg. But on a more serious note: as Harry said, sustainability remained important to us.

Joseph Meens:
Well, beer and sustainability… I knew back then…

Henri Meens:
Yes, Joseph, you were ahead of your time – we know.

Harry Meens:
Carry on, Dad.

Leo Meens:
In 1968, we planted reed and rush fields behind the brewery and started building a water purification plant with our own money. It was a new step.

Joseph Meens:
And in 1970, the beer I started out with hit a new milestone: we celebrated 100 years of the company!

Leo Meens:
And yet, we didn’t celebrate it then. We waited until 9 years later. After another major renovation, our brewery was ready for the fourth generation and the future.

Harry Meens:
Then, in my time, from 1980 onwards – Alfa Bier really started to expand. We exported to the US, and later to the UK, Russia and even China.

Henri Meens:
And don’t forget all the awards that our beer won – there are quite a few!

Harry Meens:
Absolutely! And in the ’90s, we were even named Purveyor to Her Majesty the Queen. That was an iconic moment.

Henri Meens:
Yes, sir.

Joseph Meens:
Royal beer… Who could have ever dared to dream that?

Henri Meens:
We also have my daughter Louise to thank for our success.

Joseph Meens:
Indeed we do… also known as Aunt Wies…

Louise Meens:
Are you talking about me?

Harry Meens:
Yes, Louise Meens, also known as Aunt Wies, was a real icon in our family.

Louise Meens:
You are talking about me!

Harry Meens:
As our master taster, she taste-tested the first beer every morning, for 75 years. If it didn’t have that authentic Alfa flavour, it didn’t leave the brewery.

Henri Meens:
Absolutely.

Joseph Meens:
And rightly so! Only the best is good enough.

Harry Meens:
That’s true. Because we still brew beer in the spirit of Aunt Wies today.

Louise Meens:
Darn right!

Harry Meens:
Traditional, with a focus on quality. And we’re proud of that.

Others:
We sure are (mumbling, agreeing).

Harry Meens:
We want to pass on our beer to the fifth generation. We’ve managed to do so for all those years, and that’s why sustainability plays such a major role here. For the future. For our children and grandchildren. And for our beer, which we love so much.

Others:
Well said Harry, very true (mumbling, agreeing).

Harry Meens:
So, marvel at the beautiful world of Alfa Beer and taste how we’ve been making the difference all these years. By staying true to ourselves, our recipe, our principles and our beer. Also on behalf of Joseph, Henri and Leo Meens: please enjoy the tour!

Others:
Yes!

All:
Cheers!

1. Barley malt

The malt is supplied by the malt house. There, the barley from the fields is allowed to sprout and then dried at different temperatures. That is what makes the different colours of malt and thus the different colours and flavours of our beers. During this process, the malting barley is converted to barley malt. It is very important for Edel Pilsener to be brewed with 100% barley malt. That means that we only use 4 ingredients: barley malt, spring water, (aroma)hops and Meens yeast.

2. Grinding

Barley grain can’t just be used in the brewery as is. First, the malt has to be ground into grist, which is not the same as milling or crushing. The grinding process may be purely mechanical, but it is essential for the natural conversion during the mashing process, for the filtration and for the qualitative composition of the wort, the fermentation and the beer quality. The grinding process is intended to reduce the kernel in the barley grain and to keep the chaff of the grain intact as much as possible, so that the layer of chaff can act as a filter later on. This is done using a grinding mill with six rollers. Between the rollers are sifters. The distance between the rollers varies, as does the rotation speed of each roller

3. 100% Pure natural mineral water

The Netherlands only has a few official natural springs. Alfa is the only brewery in the Netherlands that has 100% pure, natural spring water from a spring that is officially approved by the ministry. That means that the water meets the strictest requirements set by the Directive on Natural Mineral Waters and Spring Water. The approval is preceded by extensive physical and geological research. The water must meet a set of strict criteria. These criteria include e.g. a healthy composition, origin from an underground water source and natural purity. Certified spring water is what gives our Alfa Beers their sparkling, fresh quality. This water, which is over 6,000 years old, is filtered through layers of chalk and marl and is so pure that it goes straight from the spring into the hop boiler. It’s all natural – which you can taste! We only get a limited amount of this spring water per year, which is why each bottle has its own unique number and why we have a limited brewing capacity.

4. Mashing – Traditional Decoction Method

The purpose of mashing is twofold: to dissolve substances that are directly soluble in water and to make insoluble substances soluble (and thus fermentable) through enzymatic activity. Soluble substances include sugars, amino acids, minerals and some vitamins. Insoluble substances include the starch, fat and proteins. During the temperature increase, there are several rests that strongly affect the flavour and quality of the end product.

We have used the traditional decoction method at Alfa Beer since day one. This brewing method is the authentic way to make beer, but does require an extra boiler, very precise and dedicated brewers, more effort and more specific brewing expertise. We have always upheld this brewing method because it makes for better beer. And we will never compromise on that.

5. Filter tank (clarification)

At the end of the mashing process, the mash consists of a mixture of undissolved substances (spent grain or draff) and dissolved substances (wort). After mashing, these two substances have to be separated. This is done by filtration or by clarification, in the filtration clarification tank. The wort is then processed further to make beer. The draff is perfect for use as cattle feed. Therefore, many farms want to buy Alfa’s draff.

6. The gift of hops: Tettnanger

Not all hops are the same. At the very top of the list of aroma hops is the world-famous Tettnanger hop from Tettnang. And that just happens to be the kind of hops we use at Alfa. This precious type of hops is what determines the subtle finish of our beers. And the best part is: that has been the case for over 150 years, because we still use the same type of hops that our founder Joseph Meens started out with. Coincidence? No. That’s just Alfa Beer

7. Boiling

Once the mash has been clarified, the wort is pumped into the hop boiler. This is where the actual brewing happens. After all, “brew” is etymologically linked to the word “boil”. Boiling is meant to condense the wort until the desired extract concentration or gravity is achieved. During that process, a kind of natural wort stabilisation also occurs through protein coagulation, a drop in pH, colour heightening, flavour development, enzyme destruction and sterilisation. During the boiling process, the hops can also be added.

The sterilisation and the time of hop release play an important role in the beer’s flavour and shelf life.

8. Whirlpool

Separating out the hop debris

Now, the wort has to be filtered. The hot trub and hop debris have to be removed before cooling and fermentation, or it will curb the fermentation and worsen the colour, flavour and foam properties of the final beer product. This is done with a whirlpool.

Cooling & removing the cold trub

After the turbidity filtration, the boiled and hopped wort is cooled. That process is essential, because the yeasts added later on cannot withstand high temperatures. The wort also has to be aerated so that the yeast can get enough oxygen.

Alfa uses a plate heat exchanger, which consists of a set of stainless-steel plates, through which wort and cooling water are alternately pumped.

9. Meens yeast

The yeast that Alfa Beer uses is stored in a safe in a lab near Cologne, Germany. Meens yeast, made using our own yeast culture with a special flavour profile from 1870, is stored safe and sterile in a yeast safe in that laboratory. Once every four months, the strain is taken from the yeast – with the meticulous care of cash transport – and then cultivated in the brewery’s fermentation room.

Fermentation

Once the wort has been cooled and aerated in the mixing vat, it is pumped into the fermentation tank. Fermentation takes place in two stages: main fermentation and secondary fermentation.

Main fermentation

About 24 hours after mixing the wort, we see the first signs of fermentation. Slowly, a fine layer of froth starts to form on the green beer. The fermentation reaches its peak after 2 to 3 days. After that, the fermentation gradually decreases. The yeast slowly sinks to the bottom and the thick layer of froth collapses somewhat. Main fermentation is complete after 7 to 10 days, after which the green beer can be pumped to the aging cellar.

The yeast only sinks to the bottom with fermentation using bottom yeast. When using top yeast, the yeast remains in the froth (at the top). Hence the names of each type of yeast.

Temperature control plays a major role during main fermentation as well. A lot of heat is released during fermentation. Temperatures cannot get too high. This is why breweries used to only be able to brew during the winter months. Now the modern brewery is a year-round operation, with – depending on demand – brewing around the clock.

The theory behind fermentation is: The wort contains a certain level of malt extract, of which about 80% is fermentable. The fermentation process takes place in two stages: aerobic and anaerobic fermentation. On the first day, the yeast uses oxygen from the wort. During this time, the yeast grows and multiplies. When there is no oxygen left, the anaerobic stage starts. Now, the yeast splits the fermentable sugars, producing ethanol alcohol and carbon dioxide. At Alfa, this carbon dioxide is carefully stored and reused in the process! (as a natural anti-oxidant).

10. Lagering (secondary fermentation)

Lagering takes place in the cellars. This process is not forced here at Alfa, and takes over 5 weeks, including the main fermentation. This secondary fermentation is meant to:

• achieve the ultimate maturation of the green beer;

• saturate the beer with carbon dioxide;

• fining down the beer through flocculation of the yeast and protein haze;

• making the beer resistant to cold break haze.

11. (Final) filtration

After secondary fermentation, the beer is filtered before it is bottled. This is done through so-called Diatomaceous Earth (DE) filtration. Diatomaceous Earth is sediment from shellfish millions of years ago that serves as a filtration medium but which does not remain in the beer.

12. Cheers!

Bottling

When the beer has been filtered, it can be poured into bottles, cans or kegs. The Alfa Brewery used to fill the bottles by hand, but now it has a fully automated bottling system, which is able to fill a large number of bottles an hour. In fact, the filling machine is a conveyor belt where the bottle undergoes several operations. The returned bottles come in in crates, which are emptied automatically. Then, the bottle goes into a bottle rinsing machine which also removes the old labels. Returned bottles are cleaned and refilled an average of 30 times during their lifespan.

After cleaning, with complex inspection machines that check for e.g. soil contamination, errors in the mouth of the bottle etc., a conveyor belt moves the bottle to the filling carousel. In this carousel, the bottles are pressurised with carbon dioxide, filled with beer and sealed with crown caps. Then, labels and separate neck labels (the seal stickers) are attached. Furthermore, a unique number is printed on the back label! The final inspection machine checks the filling height, presence of the label and the number of bottles per crate.

ALFA NOBLE LAGER – EDEL PILS

OUR PRECIOUS SHOWPIECE

Alfa Edel Pils exceeds the default flavor of lager in both taste and quality. By using our own Meens yeast during the yeast process, we give it its full-bodied, fresh and fruity, distinctive flavor. Every type of yeast has its own unique characteristics that strongly influence the taste. Our brewing masters closely monitor the balanced equilibrium between high-quality hops and malt every day to guarantee the freshness of our Noble Lager. Not to mention our own spring water, which is pumped up directly at the source from a depth of 150 meters – certified and 100% pure. And that is what makes it the most noble lager in the Netherlands. It is refined and deliciously thirst-quenching. A premium pilsener!

Alcohol percentage: 5%

ALFA POWERFUL DORT – KRACHTIG DORT

MONTHS OF RIPENING

Alfa Powerful Dort, inspired by brewing traditions from Dortmund, has been brewed since 1953, making it the first Dutch craft beer. This low-fermentation beer has a malty taste with a refined aroma of hops, creating an excellent harmony which makes our Powerful Dort with its intense golden yellow color so exquisite. We couldn’t call ourselves a family brewery if we didn’t value tradition just as much, which is why we let our Powerful Dort ripen for months. This allows for a high alcohol percentage and a powerful, well-balanced taste that lingers on your taste buds even after taking a sip.

Alcohol percentage: 7.5%

ALFA AUTUMN BOCK BEER – HERFSTBOK

RUBY RED AND POWERFUL

Alfa Autumn Bock is our ruby red autumn beer. Appropriate to the season, our brewers brew a powerful, spicy-flavored beer with hints of caramel. Autumn Bock is a beer style originating in Germany that was further developed in the Netherlands. Malt plays the starring role, giving the beer a well-bodied and dark character. Every year, our specially-selected roasted malts form the basis for the perfect color and sophisticated balance of flavors of our Autumn Bock.

Alcohol percentage: 6.5%

ALFA SPRING BOCK BEER – LENTEBOK

FRESH SPRING BEER

Alfa Spring Bock is a fresh spring beer with hints of citrus fruits. Spring Bock is traditionally delivered in spring. The hops we use to brew our Spring Bock are the very first hops of the season and are of limited availability. We import these exclusively from the United States. Therefore, we brew our Spring Bock only with highly sophisticated, aromatic types of hops. Our Spring Bock gets its deep orange bronze color from the lightly caramelized malts we use. A delicious beer to celebrate spring.

Alcohol percentage: 6.5%

ALFA DARK BROWN BEER – DONKER BRUIN

SOFT AND SWEET

Alfa Dark Brown is brewed in the authentic ways and has a soft and sweet character. This isotonic drink is the ideal thirst quencher after an athletic performance. In Limburg, Dark Brown is also widely used to mix with lager to create a so-called Sjoes (shot). Due to the low alcohol percentage, this beer is very tolerant and highly refreshing.

Alcohol percentage: 3%

ALFA SUPER STRONG BEER – SUPER STRONG

STRONG BUT TOLERABLE

Alfa Super Strong is our heaviest low-fermentation beer, brewed especially for lovers of a strong beer with a higher alcohol percentage, specifically 9%. Nevertheless, this blonde Super Strong is suitable for all lovers of beer. We achieve its high alcohol percentage by letting the beer ferment completely, giving our strongest type of beer its strong and distinctive aroma. Alfa Super Strong is only available in cans.

Alcohol percentage: 9%

BREWERY TOUR IN ENGLISH

BREWERY TOUR IN ENGLISH