Michelle Meens, Martijn Meens en Harry Meens in de Alfa Brouwerij

We brew belonging.

Family business

Limburg breathes community. Here, we know one another, we help one another, and we celebrate life together. As an independent Limburgian family brewery, we feel responsible not only for brewing beer, but above all for brewing connection. Beer brings people together and creates bonds. This isn’t marketing talk, or a slogan dreamt up in a room full of strategists – it’s a philosophy that has lived in our DNA for five generations.

Society is changing. Individualism is on the rise, and sometimes it feels as though community spirit, culture and tradition are under pressure. But we believe true connection doesn’t disappear – it simply needs spaces where it can grow again. That’s why we create moments of togetherness, like the Alfa Beer Festival. Not as a commercial event, nor as a trend-driven festival experience, but as a tribute to what it means to come together. A place where young and old meet, generations connect, and friendship is poured into a glass of Edel Pils.

For small and medium-sized businesses like ours, it’s a challenge to stay afloat in a world that’s becoming ever bigger, faster and more individualistic. But we refuse to be swept along by the crowd. We make choices in our own way – just as we always have. We choose true craftsmanship, authenticity, and above all, the power of human connection and a personal touch.

We nurture that connection not only through our beers, but also by supporting Limburgian traditions. Carnival is a beautiful example: a folk celebration where people come together to laugh, sing, and enjoy life. We’re proud to contribute – just as we do through donations to local causes like Veldeke, who work to keep Limburgian culture and language alive.

We don’t just brew beer – we brew a piece of Limburg. A place where people find each other, where stories are shared, and where traditions aren’t lost, but passed on.
And we’ll keep doing that. Now, and for the generations yet to come.

Michelle Meens – 5th generation, Alfa Bier

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